The Department of International Trade Promotion (DITP) of the Thai Ministry of Commerce, in collaboration with the Thai Chamber of Commerce (TCC) Koelnmesse (KM) Germany, announced the success of the THAIFEX – ANUGA ASIA 2022 “Hybrid Edition” held between 24-28 May 2022.
Asia’s largest F&B event welcomed a remarkably high number of international buyers and importers, bringing in over 68,851 million baht and substantially exceeding the targeted trade order value of 10 billion baht. The trade show also helps reaffirm the potential of Thailand as the global hub for quality agricultural products and food, in response to the “Thai food” to “The World’s Food” policy of Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce.
Mr. Phusit Ratanakul Sereroengrit, Director-General of Thailand’s Department of International Trade Promotion (DITP), revealed that this great achievement of THAIFEX – ANUGA ASIA 2022 is a result of the close collaboration between public and private sectors, namely, DITP, TCC, and KM Germany. It has proven that the Thai food and beverage industry is in high demand in the global market and gaining trust for its food safety standards.
The overwhelming response from the F&B industry joining the on-site event at IMPACT Muang Thong Thani is as follows:
As for the Online Business Matching on www.thaifex-vts.com, the outcomes are the following:
THAIFEX – ANUGA ASIA acts as a driver for product development, a springboard for market entry, and a platform for new business opportunities to keep up with the fast-changing consumption trends.
This year THAIFEX – ANUGA ASIA not only increases the market value for food and beverage products but also affects the value creation in tourism. After the trade fair, incoming trade visitors with high purchasing power traveled to popular tourist destinations in Thailand, such as Pattaya and Phuket. This helped generate additional income from tourism to the country.
If you are interested in joining THAIFEX – ANUGA ASIA 2023 as a visitor or exhibitor, the Thai Trade Center in Budapest remains at your disposal at firstname.lastname@example.org and +36 1 212 2738.
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