THAIFEX – ANUGA ASIA 2022 Soars with Success, Generating over 68.851 Billion Baht, Reviving Food and Beverage Industry

The Department of International Trade Promotion (DITP) of the Thai Ministry of Commerce, in collaboration with the Thai Chamber of Commerce (TCC) Koelnmesse (KM) Germany, announced the success of the THAIFEX – ANUGA ASIA 2022 “Hybrid Edition” held between 24-28 May 2022.

Asia’s largest F&B event welcomed a remarkably high number of international buyers and importers, bringing in over 68,851 million baht and substantially exceeding the targeted trade order value of 10 billion baht. The trade show also helps reaffirm the potential of Thailand as the global hub for quality agricultural products and food, in response to the “Thai food” to “The World’s Food” policy of Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce.

Mr. Phusit Ratanakul Sereroengrit, Director-General of Thailand’s Department of International Trade Promotion (DITP), revealed that this great achievement of THAIFEX – ANUGA ASIA 2022 is a result of the close collaboration between public and private sectors, namely, DITP, TCC, and KM Germany. It has proven that the Thai food and beverage industry is in high demand in the global market and gaining trust for its food safety standards.

The overwhelming response from the F&B industry joining the on-site event at IMPACT Muang Thong Thani is as follows:

• The order value of 66,169 million baht was generated, comprising immediate order at the event of 643 million baht and the anticipated orders within 1 year of 65,526 million baht
• 1,603 exhibitors including companies from Thailand and overseas
• 83,099 visitors including:
  • 51,535 trade visitors, comprising 44,637 visitors from Thailand and 6,898 international buyers/ importers from 111 countries
  • 31,564 public visitors
  • Following Thailand, the largest country groups were from Malaysia, Vietnam, Singapore, South Korea, and India, respectively.
• The top 5 best-selling products were Fine Food, Food Service, Seafood, Food Technology, and Drinks.
• Special zone and exhibitions such as Future Food, Halal Food, and Organic Food were also well-received by the F&B players.

As for the Online Business Matching on www.thaifex-vts.com, the outcomes are the following:

• The total order value of 2,682 million baht, categorized as immediate orders of 191 million baht, and the projected orders within 1 year of 2,491 million baht.
• 311 business matching requests with 238 successful matchings, comprising:
  • 44 business matchings in Europe, Middle East, and Africa zone (29 successful matchings between 15 buyers/importers across 7 countries with 34 Thai exporters)
  • 43 business matchings in the America zone (31 successful matchings between 13 buyers/importers from 5 countries with 37 Thai exporters)
  • 224 business matchings in the Asia-Oceania zone (178 successful matchings between 59 buyers/importers across 14 countries with 147 Thai exporters),
  • The top 5 countries with the highest number of matching requests were China, Hong Kong, Brunei, Vietnam, and Argentina.
  • The top 5 most popular product categories in business matchings were Confectionery, Fine Food, Drinks, Fruits and Vegetables, and Frozen Food.

THAIFEX – ANUGA ASIA acts as a driver for product development, a springboard for market entry, and a platform for new business opportunities to keep up with the fast-changing consumption trends.

This year THAIFEX – ANUGA ASIA not only increases the market value for food and beverage products but also affects the value creation in tourism. After the trade fair, incoming trade visitors with high purchasing power traveled to popular tourist destinations in Thailand, such as Pattaya and Phuket. This helped generate additional income from tourism to the country.

To continue the successful legacy of this event, THAIFEX – ANUGA ASIA 2023 will be held between 23 – 27 May 2023. Interested parties can apply to be the 2023 exhibitors at www.thaifex-anuga.com from 1 August 2022 onwards.

If you are interested in joining THAIFEX – ANUGA ASIA 2023 as a visitor or exhibitor, the Thai Trade Center in Budapest remains at your disposal at thaitradebudapest@thaicomm.hu and +36 1 212 2738.

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